Madison Meeks – Media Director

mvm7037@psu.edu

As the election comes near, Politicians start their campaigns to try to get people to vote. As the election campaigns begin, people begin to see political campaigns on social media, especially TikTok. This leads to the question: should Politicians be on TikTok? Is it cheesy for them to be on TikTok or is it a good campaign strategy?

Politicians should be on TikTok to appeal to younger audiences like college and high school students. Even using other social media platforms would so they can inform potential younger voters what they are running for and their policies before the election. In the age of streaming TV, fewer people are watching live television. So to be able to campaign for the election politicians should be on social media platforms like TikTok. 

Using social media like TikTok is a good political campaign strategy. TikTok is one of the most popular social media platforms. Political campaigns should choose the strategy that is most popular with the people like using TikTok. Using TikTok could allow politicians to easily let people know their policies and what they are going to do if they were to be elected. TikTok can be a great resource for political campaigns as long as not every ad on your “for you page” is a campaign ad. 

Politicians should be on TikTok because it is a good resource to use for their campaigns. Campaigns need to be able to use resources that are popular like social media. Even though people might be annoyed with ads for political campaigns, It is a good resource for not only politicians to be able to get people information but for the people to receive information. Politicians utilizing popular platforms like TikTok is a good strategy and could encourage more people to vote.